Google Analytics

The Google Analytics course shows you how to measure your website’s advertising Return on Investment, how to boost visitors to your site as well as track your applications and social networking.

Course Outcomes

By the end of this course you will be able to:

• Future proof your analytics with Universal Analytics
• Closely measure ROI from each of your marketing channels
• Mine your analytics data beyond standard reporting activity
• Draw actionable insight from Google Analytics reports and data
• Configure your account correctly to best fit your digital marketing strategy

Course Content

• Social Media Analytics
• Traffic Source Analytics
• Google Analytics Strategy
• Content Performance Analytics
• Google Analytics Measurement Reporting
• Optimising your Google Analytics Account

Duration

2 Days